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Reactive vs Proactive Lead Generation
Put simply, reactive lead generation is where you wait for the homeowner or client to come to you. This means you have to work very hard to stand out from the crowd, and more often than not, the homeowner or client are also talking to other builders.
Proactive lead generation is where you are actively reaching out to homeowners and clients before they have even considered who is going to carry out their work. The benefit of this is that you can position yourself as the practical expert and build trust, giving you a better chance of winning the project and avoiding competing on price.
Instead of waiting to be invited to quote, you identify serious homeowners the moment they submit planning and position yourself early. Here’s how it's done in 4 simple steps:
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