What Are Construction Letter Leads?
Imagine you could send dozens of perfectly crafted, conversion optimised letters to property or land owners who’ve just been granted a planning permission for a project you’d be happy to build? This is the power of construction letter leads.
Home/land owners get planning permission, you send them a personalised letter with a clear and compelling call to action and they call you back. Before your competitors even know what’s happened, you’ve already sent the hottest leads a personalised letter and received a callback.
Yes, you can send these letters yourself, but it’s not just about sending any old letter…It’s about sending the right letter to the right person at exactly the right time. This is where Buildscout can come in handy (more on that later).
Crafting the Perfect Letter Template
So, what kind of letter are we talking about here? Don’t worry if you’re not a natural writer, we’ve prepared a quick formula for a killer lead letter that’ll get responses from your ideal jobs. Here’s what it looks like:
- Hook the reader in with a personalised opening
- Show you’ve done your homework by mentioning their specific project
- Highlight your expertise and the value you bring to the table
- Include a clear and compelling call-to-action (a free quote, or similar)
The key here is to keep your letters short, friendly, and relevant to them and their project. This isn’t the moment to tell them how many awards you’ve won. Make it about them and their project. Most importantly, include a clear call to action.
Letter Template Example
Here’s an example of a construction leads letter from Building Leads UK:
Timing is Everything
Now you have a formula for writing a personalised letter that converts, when should you send your letters? There is no one-size-fits-all answer to this question, but here are some prime opportunities:
- Right after land purchase
- During planning permission application
- After planning permission granted
Different types of businesses will want to send their letters at different stages of the planning process. Each stage has pros and cons. Test different timings and see what works best for your business and the types of project you want.
Going Local or National?
Whether you’re looking for home extensions in Sheffield, new build sites in London, or large developments across the UK, tailoring your approach is key.
Here are some tips for personalising your approach based on the type of projects you want:
- Reference local landmarks or recent developments
- Show understanding of regional planning policies
- Highlight your experience with similar local projects
Don’t forget, a letter that resonates with people looking to complete a home extension in Birmingham will fall flat on a commercial land owner in London. Always know your audience and tailor your communications accordingly.
Leveraging Technology: Buildscout
If all this sounds like a lot of work, it’s because it is. Finding leads, filtering through databases, preparing letter templates and taking them to the nearest post box costs time and money.
What if there was a way of automating this entire process from start to finish? Enter our lead generation tool: Buildscout, your all-in-one solution to construction letter lead generation in the UK.
Here’s how it works:
- You choose the type of jobs you want by filtering based on job type and distance from your postcode.
- Choose from our library of proven conversion-focused letter templates (or upload your own).
- Start your campaign and we send your custom letters to your chosen sites on your behalf. We’ll even follow up for you. All you need to do is take the calls!
- Track your lead pipeline in real-time inside our simple platform. No complex CRM or software needed.
You can set up your first campaign in less than an hour and If you don’t get at least one project in the first 90 days, we’ll give you a full refund - no questions asked.
Sounds fair? Start your first letter leads campaign today
Measuring the success of your letter leads campaign
If you want to get the most out of your letter leads, you need to continuously tweak and optimise your campaigns. To do this, you’ll need to track the following metrics:
- Response rate: How many replies per 100 letters?
- Conversion rate: How many leads turn into projects?
- ROI: Are you making more than you're spending?
Use these insights to continually refine your approach. BuilingleadsUK lets you run multiple campaigns in parallel so you can compare different strategies and double down on what’s working
Wrapping Up
Construction letter leads are a great way to stack your pipeline full of high-value projects. You can send them manually but it’s an extremely time intensive process. With the right strategy and tools like Buildscout, you can automate the entire process from start to finish and get your first campaign up and running in under an hour.
Ready to give it a shot? Click here and start sending letters to your ideal prospects today. If you don’t get at least one project from our tool in the first 90 days, we’ll give you a full refund - no questions asked.
