Recent surveys from the FMB have highlighted a concerning trend: a reduction in enquiries for builders. This is largely attributed to the rise of online builder comparison websites, which have created more competition and made it harder for individual builders to stand out. These platforms can provide homeowners with a long list of potential builders, but they don't always offer the personal touch or the proactive engagement that homeowners are increasingly seeking.
As the number of builders listed on these comparison websites grows, it becomes harder to secure quality leads. This increase in competition can result in fewer job enquiries, as homeowners might feel overwhelmed by the options available or uncertain about how to choose the right builder for their needs.
The Power of Proactive Engagement
In light of these challenges, Buildscout offers a solution that enables builders to take a more proactive approach to securing projects. Our platform leverages UK planning application data to help builders target specific areas and types of work that match their skills and expertise. Whether it’s extensions, new builds, or renovations, Buildscout’s targeted campaigns allow builders to reach homeowners directly—before they turn to online comparison sites.
This direct approach not only makes it easier for builders to find high-quality projects, but it also fosters stronger connections with homeowners. By engaging with potential clients early, builders can establish trust and demonstrate their capabilities, ensuring that homeowners feel confident in their choice of contractor.
The Value of Buildscout for Builders
As an associate member of the FMB, Buildscout is committed to providing services that directly benefit builders and help them navigate the challenges of today’s competitive market. With Buildscout, builders can:
- Target High-Value Jobs: Access a database of planning applications to pinpoint projects that align with their skills and business goals.
- Simplify Marketing Efforts: Create custom campaigns that target the right homeowners without relying on expensive or impersonal advertising.
- Grow Their Business: Buildscout’s services help builders secure more leads, convert them into high-value contracts, and grow their business.
A Bright Future for Builders
While online comparison websites continue to challenge the industry, Buildscout’s focus on proactive outreach ensures that builders can still secure high-quality projects and thrive in a competitive landscape. As an associate member of the FMB, we are proud to support builders in their efforts to build stronger connections with homeowners and grow their businesses.
By embracing Buildscout’s innovative tools, builders can overcome the obstacles they face today and ensure a successful future for their businesses. We look forward to continuing to support FMB members and the wider UK construction industry.
In a market increasingly dominated by comparison websites, standing out as a builder has never been more challenging - or more important. Buildscout empowers builders to take back control by connecting directly with homeowners through proactive, data-driven outreach. By targeting the right projects and building relationships early, you can secure more quality leads and grow your business with confidence. As proud supporters of the FMB and the wider construction community, we’re here to help builders not just survive - but thrive - in today’s competitive landscape.
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